As he continues to flourish in the music industry, ET sat down with artist manager and record label owner Scooter Braun to hear about his personal background as well as his thoughts on his high-profile clients like Justin Bieber and Psy.
Now 32, Braun began his professional career at an early age, establishing himself as a party promoter while attending Emory University in Atlanta. Braun, who explains how he inherited the nickname "Scooter" from his birth name, Scott, admits that he originally fibbed about his Connecticut upbringing and claimed he was from Queens in order to avoid the stigma of arising from a middle-class neighborhood.
Braun, who lists a few of his musical influences as Michael Jackson, Stevie Wonder, Jon Secada, Grateful Dead, and Bob Dylan, recalls his big break as a manager with rapper Asher Roth, who emerged with his platinum single "I Love College" in 2009.
Shortly after, Braun met his most prolific client to date: Justin Bieber. Braun recalls stumbling upon Bieber's YouTube videos and being impressed by his extraordinary vocal ability.
"I got to him singing 'So Sick' by Ne-Yo.' That's a very soulful song and he was incredibly soulful," the School Boy Records co-owner recounted. "At that point, it went off and I was like, 'That's the kid I'm looking for,' and I went and found him."
Three albums later, Bieber is Braun's most prominent client, a worldwide pop sensation at the age of 19. As the Canadian singer continues to develop his career, he has recently been scrutinized for his reported rowdy behavior.